With a degree in Business Administration and Management from Universidade Católica in Portugal and an MBA from INSEAD, Inês Lima has acted General Director of McDonald’s Portugal, since November 2020. Inês Lima joined McDonald’s in 2014, as Director of Marketing and Communications, setting the strategy for these areas as regards national restaurants. Since April 2019, she has performed the international role of Marketing Lead, having been in charge of the Marketing strategy for 12 countries: Russia, Italy, Spain, Poland, Netherlands, Austria, Switzerland, Portugal, Czech Republic, Ukraine, Belgium and Slovakia. Inês Lima has a career linked to Marketing, having spent 11 years at EDP, where she held various positions, namely Marketing and Customer Director. She also worked at Oniway - as Director of Market Insight - as well as large consumer companies Reckitt Benckiser, Mondelez and Mars. Inês is married and has three children, dividing her free time between her family and her passion for design, which often takes her to art exhibitions around the world. Her favourite products at McDonald’s are: McChicken and fries.