Keynote Speakers

Nelson Ferreira

Nelson Ferreira is an senior partner that has been with McKinsey since 2000, working in the São Paulo Office. He leads agribusiness practice in Latam and is one of the Global leaders in Agriculture (including Biofuels) and Basic Materials in McKinsey.

Recent engagements
Strategy for major Latam sugar ethanol/biofuels player. Leading full transformation for a global fertilizer player, on operations, procurement and Supply Chain. Digitizing and applying Advanced Analytics for logistics in fertilizers and other chemicals. Global strategy review for Brazilian major agriculture family group. Biofuels strategy for global NOC. 2G ethanol strategy and other technological disruptions for investment fund Future of food/Agri disruptions articles. Leading transformation program for a major crop protection global player. Leading supply chain transformation in seeds producer. Leading operations turnaround in a sugar-ethanol player, with fronts encompassing: labor and asset productivity, performance management, organization and mindsets and behaviors. Strategy for an agricultural R&/biofuels company, redefining and focusing their portfolio for the next years. Outlining the growth strategy of a large fertilizer company in South America The effort involved extensive analysis of the competitive landscape in the continent, as well as determining the best timing to deploy Greenfield investments. Leading the portfolio review for a major Latin America commodities conglomerate, which led to decisions such as which businesses to grow, maintain or divest. Leading McKinsey internal papers and proprietary models on best uses of land and financial models to optimize use of land. Projects include opportunities in marketing and sales, strategy and operations.

Background
Nelson holds an MBA from Kellogg Graduate School of Management, with majors in finance and strategy, and a bachelor degree in Industrial Engineering from University of São Paulo. Nelson is a native speaker of Portuguese, fluent in English and Spanish, good conversational abilities in German and Italian.